Social media is more than just a place for cat videos and perpetual scrolling. Hundreds of thousands of businesses worldwide are using social media to put their names on the map by tapping into an audience of billions (yes, billions with a B). With over 2.6 billion monthly active users on Facebook – and another billion on Instagram – social is where it’s at if you want to raise some hype for your products or services. Here are three tips to get more sales using social media:
Laser-Target Your Audience.
Most social media platforms, like Facebook, let you post ads that will only be shown to a specific demographic – whether that’s 18–24-year-old students or 40–50-year-old scientists. Once you’ve mapped out your audience, you can start thinking about what you should be saying to them.
Create a Content Calendar.
Sales happen when people trust your business, and if you want to build trust, you need to spend time nurturing it. Create a content calendar that subtly promotes and builds up hype around something you want to sell. By the end of the month, people will be starving to make their payment and take a bite.
Utilize Video.
Studies show that social media users remember 95% more of a message when watching a video than reading a piece of text. Therefore, consider pre-recording or filming live videos at least 1-2 times a week to keep current and potential customers engaged and excited about being a part of your brand.
While engaging audiences in today’s world isn’t easy, it isn’t impossible either. Unfortunately, the above three methods are barely even scratching the surface of selling more online, so if you need an extra pair of hands (or four), then contact KP Kreative today. We look forward to helping you make 2022 your business’s most lucrative year yet.
Related Posts
Defining Your Audience Strategy
Taking advantage of audience segmentation will make a significant difference in your marketing efforts. Learn more in my latest video.
How Often Do You Revisit Your Marketing Calendar
Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.
How to Use Analytics to Check If Your Ad is Working
Nearly 80% of businesses advertising online are dissatisfied with their conversion rate. It seems that advertisers are unaware of how their ad is performing in terms of getting customers to carry out an action or make a purchase. Analytics is a tool which can help online services to track traffic flow to their website and monitor the effectiveness of their digital marketing campaigns. Here’s how to make sure your Facebook and Google ads stand out from the crowd, by using analytics effectively to check what works and what doesn’t.