Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.
The holidays are a very common time for marketers to strut their best stuff. So putting a lot of thought into your marketing campaign is essential. You want to appeal to emotions while standing out from your competitors.
Create Personalized Campaigns
Why not take the next step and let your customers be included in your ads? Ask them to record videos for you about your services or of them using your products. They will be much more likely to help spread the word if they are actually featured in one of your ads. The more fun and innovative the experience, the more likely it will be shared on social media and beyond.
Focus on Emotions for Your Holiday Marketing
People tend to think that their decision-making is purely rational, but the truth is that everyone makes emotional decisions before rationally justifying them. A successful holiday marketing campaign should, therefore, be emotional. Concentrate on the sensations that fit the season, including friendship, family, goodwill, and appreciation.
Offer Holiday Deals
People love to shop during the holidays, but that doesn’t mean they aren’t looking for a good deal. Offer sales and discounts that start before the holidays and end after them. Don’t forget to offer special deals for your most loyal customers as a way of recognizing their loyalty.
The holidays are an exceptional time to form an emotional relationship with your clients. Your marketing campaign can help your customers to channel these emotions while connecting with your business.
Related Posts
Tips for Marketing Your Business to Mothers
With Mother’s Day coming up, you are likely thinking about marketing to moms. Mothers can be a powerful ally for a growing business if you know how to reach them. They're busy, they're selective, and they're not afraid to call out a brand that misses the mark. By marketing to mothers with an emphasis on empathy, storytelling, and authenticity, you can start to see results only a mother could love.
Incorporate Seasonal Content Into Your Strategy
As a result of the busy holiday season, many businesses overlook seasonal content during the holidays. Make the most of your Christmas social media strategy, drive sales, engagement, and stand out from your competition by following our holiday marketing tips.
6 Ways to Show Gratitude On Instagram
While gratitude has no season, Thanksgiving is an excellent time to express appreciation. There are many ways to show gratitude over the holidays! Here are our tips on how to thank your followers beyond Thanksgiving social media posts.