Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.
The holidays are a very common time for marketers to strut their best stuff. So putting a lot of thought into your marketing campaign is essential. You want to appeal to emotions while standing out from your competitors.
Create Personalized Campaigns
Why not take the next step and let your customers be included in your ads? Ask them to record videos for you about your services or of them using your products. They will be much more likely to help spread the word if they are actually featured in one of your ads. The more fun and innovative the experience, the more likely it will be shared on social media and beyond.
Focus on Emotions for Your Holiday Marketing
People tend to think that their decision-making is purely rational, but the truth is that everyone makes emotional decisions before rationally justifying them. A successful holiday marketing campaign should, therefore, be emotional. Concentrate on the sensations that fit the season, including friendship, family, goodwill, and appreciation.
Offer Holiday Deals
People love to shop during the holidays, but that doesn’t mean they aren’t looking for a good deal. Offer sales and discounts that start before the holidays and end after them. Don’t forget to offer special deals for your most loyal customers as a way of recognizing their loyalty.
The holidays are an exceptional time to form an emotional relationship with your clients. Your marketing campaign can help your customers to channel these emotions while connecting with your business.
Related Posts
Our 5 Favorite Holiday-Themed Marketing Efforts
Holiday-themed marketing strategies are firm favorites among consumers for their creativity and the way they get us in the festive mood. Here are some of our favorites.
Holiday Marketing Trends in 2021
As we approach our second post-pandemic holiday season, consumer’s spending habits in 2021 have shifted to be markedly more online-focused. However, as many countries are opening up after high vaccination numbers, buyers are also keen on heading into physical stores again.
Happy Thanksgiving!
As families across the country gather around the table for dishes and ruminations on Thanksgiving Day 2021, we at KP Kreative want to give our acknowledgements to those who make what we do worthwhile. Since our founding seven years ago, we have been fortunate enough to cross paths with numerous people who make our jobs that much more joyful.