Whether you're looking to increase excitement about your new product, to boost your customer engagement, or to expand your subscriber list giveaways are a great place to start.
Since giveaways are usually easy and inexpensive to operate they provide a high return on investment. Giveaways can result in increased product awareness when done correctly and can improve the relationship you have with your target audience, which is why it is important to include them in your marketing strategy.
But no matter how smart and fun your free giveaway is, it won't mean something if nobody knows that it exists. You need to develop a marketing campaign to make it worthwhile. That's the only way you'll get momentum from your efforts and reap the benefits. Here are my tips to get started:
Collect Referrals About The Giveaway
There is nothing that could ever match up to the influence of personal recommendations when it comes to marketing. It's all a matter of trust: we take people's opinions and perspectives seriously and see them as more trustworthy than a business simply talking about how great they are. What's great about referrals is that they help people visualize what to expect. Collecting referrals is a lot easier said than done, especially depending on the nature of your business. You’ll need to work on this well in advance of launching a free giveaway for a product.
Take Advantage of Email Marketing
Email remains a powerful marketing tool that continues to evolve. Set up your freebie so that users have to provide an email in order to gain access. This will help you to grow your lists with people who are interested in the products and services being offered.
Promote the Giveaway
You can take advantage of social media and advertising to promote your giveaway. Don’t just share the product or service details and expect it to resonate. Come up with creative ways to share content about the giveaway. You can set up a contest, do a few Facebook lives or Instagram stories. Share testimonial videos or behind the scenes content with people using your products and services.
Create a Strong Landing Page
Having a dedicated landing page for your giveaway will work wonders. You will be able to better analyze how successful the campaign was. You will be able to retarget those users who came and did not sign up. Plus you will be able to share all the relevant details to the giveaway with no other distractions interfering with a user’s likelihood of signing up.
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Practical Steps to Identify Your Target Audience
Even though you may have created the most innovative product or supreme service, your success is never guaranteed. To tip the scales in your favor, you’ll need to become an expert on reaching your target audience. While many big businesses like to cast a wide net and aim for the masses, it's actually much more effective to identify a more niche, targeted audience. Though it will require more effort up front, in the end, it will be worth it. The more effective your ads are at reaching your audience the better you can maximize your ROI (return on investment).