Whether you're looking to increase excitement about your new product, to boost your customer engagement, or to expand your subscriber list giveaways are a great place to start.
Since giveaways are usually easy and inexpensive to operate they provide a high return on investment. Giveaways can result in increased product awareness when done correctly and can improve the relationship you have with your target audience, which is why it is important to include them in your marketing strategy.
But no matter how smart and fun your free giveaway is, it won't mean something if nobody knows that it exists. You need to develop a marketing campaign to make it worthwhile. That's the only way you'll get momentum from your efforts and reap the benefits. Here are my tips to get started:
Collect Referrals About The Giveaway
There is nothing that could ever match up to the influence of personal recommendations when it comes to marketing. It's all a matter of trust: we take people's opinions and perspectives seriously and see them as more trustworthy than a business simply talking about how great they are. What's great about referrals is that they help people visualize what to expect. Collecting referrals is a lot easier said than done, especially depending on the nature of your business. You’ll need to work on this well in advance of launching a free giveaway for a product.
Take Advantage of Email Marketing
Email remains a powerful marketing tool that continues to evolve. Set up your freebie so that users have to provide an email in order to gain access. This will help you to grow your lists with people who are interested in the products and services being offered.
Promote the Giveaway
You can take advantage of social media and advertising to promote your giveaway. Don’t just share the product or service details and expect it to resonate. Come up with creative ways to share content about the giveaway. You can set up a contest, do a few Facebook lives or Instagram stories. Share testimonial videos or behind the scenes content with people using your products and services.
Create a Strong Landing Page
Having a dedicated landing page for your giveaway will work wonders. You will be able to better analyze how successful the campaign was. You will be able to retarget those users who came and did not sign up. Plus you will be able to share all the relevant details to the giveaway with no other distractions interfering with a user’s likelihood of signing up.
Related Posts
4 Hot Tips to Increase Revenue This Summer
Summer is the season of fun, sun, and sales! With warmer weather approaching, it’s time to turn up the heat with a fresh summer marketing campaign. Here are some summer sales tactics and tips to increase revenue and help your business stay hot all season long.
Spring Clean Your Digital Marketing Strategy
Spring is here, and with it comes the perfect opportunity to do a little spring cleaning. But instead of tidying up your physical space, let's talk about tidying up and adjusting your digital marketing strategy. Using the right tools, you can refresh your approach to marketing—or even roll out a rebranding plan—and gain new customers as a result.
8 Data Measurement Tips to Maximize Your Content
As a digital marketing agency, Page One Digital knows that measuring the performance of digital content can be overwhelming due to the many tools and many approaches available. Digital measurement—also known as data, analytics, insights, or KPIs—uses technology to assess how your digital content is performing. The question is, with so many options available, which metrics are worth paying attention to? Don’t worry! We’ve got some data measurement tips to help you measure digital content performance with confidence.