Blog

How to come up with Hashtags for Your Business

With the newest feature to follow Hashtags on Instagram, it is more important than ever to use the best Hashtags for your business. Whether it's a call to action, branded term, phrase, hashtags improve social media engagement.

When you create a hashtag, you provide users a different way to discover your profile. If they don’t already follow you, they can find you based on hashtags that they search or follow.

How to come up with hashtags

Keep it short and original

One of the first primary rules to hashtags is the shorter the better. The hashtag should contain few words or a short phrase, but not enough words to make up a complete sentence. This makes it easier to remember and easier for users to type if they are using your hashtag.

Research Your Audience

Tossing random hashtags at the end of your Instagram/Twitter posts isn't going to grow your audience. Instead, find out what hashtags your audience is using and see which ones fit the content that you're publishing. Your hashtags should be relevant and contain keywords that users are searching for.

Product/Service Specific Hashtags

One of the best hashtags you can come up for your business is one that is related to your products/services. If you are launching a product, hosting an event or anything important that you want to tell people about. Then create a unique hashtag for each of those initiatives. Use it as much as you can and consider promoting your Tweets/Instagram posts during the launch to build awareness.

Once you have decided on your hashtag, you are not done. Use the hashtag on your social posts, include it in your social media bios, and include it with your promotional materials. Make sure you follow your hashtag to see precisely what people are expressing about your business. This will let you know specifically what fans are interested in discussing online, and you can form your social posts around it.

Post author
Kimberly Portuondo
July 17, 2018
min read
Category:
Explore

Related Posts

Expanding Your Organic Reach on Facebook

Expanding Your Organic Reach on Facebook

I've been writing a lot of posts about how to use Facebook for your business lately. I touched on ways to get the Facebook results you want, how to use Facebook ads to your advantage, and even how to review Facebook insights to perfectly target posts to your audience. I wanted to take some time to get into specifics for improving your organic reach on Facebook.

Kimberly Portuondo
|
September 28, 2015
READ MORE
Using Facebook Insights to Best Engage with your Audience

Using Facebook Insights to Best Engage with your Audience

I've been writing all these blog posts lately explaining how to improve your social media presence, specifically on Facebook. And, coincidentally, I just spoke on one of my client's webinars to show their fanbase how to review Facebook insights to get the most out of their social media. So I pulled my portion of the webinar together into a video clip to share with you guys. You'll probably notice my dog barking in the background throughout...she gets just as fired up about marketing as I do and couldn't seem to help herself :) Hope you enjoy!

Kimberly Portuondo
|
September 16, 2015
READ MORE
Why You're Not Getting the Facebook Results You Expect and How to Fix It

Why You're Not Getting the Facebook Results You Expect and How to Fix It

So, in case you haven't noticed, Facebook is changing up the way they're doing things. Which means you need to change the way you're using Facebook for your business. Here's what you need to know:

Kimberly Portuondo
|
August 26, 2015
READ MORE