As a Florida native, Shark Week has always been one of my favorite times of the year. Sharks are at the top of their food chain and are born and bred to dominate the deep blue sea. Shark Week got me thinking about how to become a Shark in the marketing world. So here are my thoughts for you:
1. Focus On Your Intuition
Sharks have your standard five senses: vision, hearing, smell, taste, and touch. They also have a sixth sense that allows them to sense electrical fields around them. This essentially lets them see in murky waters or even through the seafloor sediment. The takeaway here for marketers is to use analytics and data to act as a sixth sense that will allow you to predict where/when your audience is most likely to buy.
2. Take Advantage of Tools
Like I said, sharks are equipped to be at the top of the food chain. They have tools that allow them to dominate their prey like rows and rows of teeth and skin that is razor-sharp. As marketers, the number of tools we have at our fingertips is endless. It’s important to use those tools to your advantage so that you are best equipped to connect with your audience.
3. Create Symbiotic Relationships
Even sharks need a little help from their friends. It is very common to see sharks swimming with remoras attached to them. These remora fish remove parasites from the sharks and the sharks provide transportation for the remoras. Think about your industry and your target audience and if there are other businesses you can connect with to create a symbiotic relationship.
4. Show Your Audience the Live Drama
I think that Shark Week is popular because it gives viewers a live look into the day-to-day for sharks. We get the chance to see sharks as more than just monsters of the ocean. Your business might not be as dramatic as a shark feeding session, but you can go live to give your audience a behind the scenes glimpse into your day-to-day.
For more tips on how to improve your digital marketing, click here to contact one of our experts.
Related Posts
How to Determine What Type of Marketing You Need Most
Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Practical Steps to Identify Your Target Audience
Even though you may have created the most innovative product or supreme service, your success is never guaranteed. To tip the scales in your favor, you’ll need to become an expert on reaching your target audience. While many big businesses like to cast a wide net and aim for the masses, it's actually much more effective to identify a more niche, targeted audience. Though it will require more effort up front, in the end, it will be worth it. The more effective your ads are at reaching your audience the better you can maximize your ROI (return on investment).
5 Reasons to Focus on Professional Digital Marketing
Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online. If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.