As a Florida native, Shark Week has always been one of my favorite times of the year. Sharks are at the top of their food chain and are born and bred to dominate the deep blue sea. Shark Week got me thinking about how to become a Shark in the marketing world. So here are my thoughts for you:
1. Focus On Your Intuition
Sharks have your standard five senses: vision, hearing, smell, taste, and touch. They also have a sixth sense that allows them to sense electrical fields around them. This essentially lets them see in murky waters or even through the seafloor sediment. The takeaway here for marketers is to use analytics and data to act as a sixth sense that will allow you to predict where/when your audience is most likely to buy.
2. Take Advantage of Tools
Like I said, sharks are equipped to be at the top of the food chain. They have tools that allow them to dominate their prey like rows and rows of teeth and skin that is razor-sharp. As marketers, the number of tools we have at our fingertips is endless. It’s important to use those tools to your advantage so that you are best equipped to connect with your audience.
3. Create Symbiotic Relationships
Even sharks need a little help from their friends. It is very common to see sharks swimming with remoras attached to them. These remora fish remove parasites from the sharks and the sharks provide transportation for the remoras. Think about your industry and your target audience and if there are other businesses you can connect with to create a symbiotic relationship.
4. Show Your Audience the Live Drama
I think that Shark Week is popular because it gives viewers a live look into the day-to-day for sharks. We get the chance to see sharks as more than just monsters of the ocean. Your business might not be as dramatic as a shark feeding session, but you can go live to give your audience a behind the scenes glimpse into your day-to-day.
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As a Florida native, Shark Week has always been one of my favorite times of the year. Sharks are at the top of their food chain and are born and bred to dominate the deep blue sea. Shark Week got me thinking about how to become a Shark in the marketing world. So here are my thoughts for you:
The Importance of Understanding Your Target Audience
Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.