October 16th is National Boss’s Day. This is a chance to celebrate either being a boss or having an awesome one. Either way, bosses are definitely something to celebrate. Whether you’re working for a boss or are a boss yourself, here are some great tips on how to market like a boss:
1. Include Your Audience
Share your specific vision on how you want to deliver your service, the possible results people can anticipate, and how they can relate to your services if they participate. People like knowing you care about them and if they feel included in your vision they will be more likely to do business with you.
2. Stay Relevant
Make sure you stay on the ball with the latest trends, regulations, and innovations. You can do this by developing expertise around your industry and constantly updating your knowledge. You’ll want to ensure you are well informed about the market and your audience before you start your campaign.
3. Find Balance
You’re the boss, so you need to maintain the balance between keeping your team happy while ensuring your customers are satisfied at all times. The happier both sides are, the more likely you are to succeed!
4. Have a Sense of Humor
Regardless of your industry, the relationship between you and your clients is allowed to be a friendly and happy one. Creating chemistry with your employees and customers in a “human” way is a great way to build relationships and make people want to see and do business with you again.
5. Be a Part of the Team
Make sure your employees have a strong foundation of knowledge about your company, client-approach, and upcoming trends. This will empower them to do even better than they currently are which will drive your sales.
How are you going to celebrate National Boss’s Day? Comment below and let us know what makes you a great boss!
Related Posts
The Importance of Inclusivity in Marketing
With June being Pride Month, we are discussing the importance of inclusivity and diversity within your marketing strategy. Inclusive marketing content can actually affect consumer behavior and encourage engagement with your brand. In fact, according to Kristen Shipley “Research shows that people are more likely to consider or even purchase a product after seeing an ad they think features people in authentic ways. Sixty-four percent of them even report having taken some sort of action after seeing such an ad.” If you are seeking to improve diversity within your workplace, campaigns and ads, it will be a change that pays off. Check out these statistics below from Think with Google to further consider the importance of inclusivity within your brand.
The Importance of Identifying Your Target Audience
Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.
How to Create a Free Giveaway for Your Marketing
Whether you're looking to increase excitement about your new product, to boost your customer engagement, or to expand your subscriber list giveaways are a great place to start.