Sales, especially online sales, can be tough. You're asking total strangers to do business with you. Here are some tips to perfect your approach.
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Travel Mementos
Do you buy your friends/family mementos from your travels? Think of your marketing efforts as a little trinket to share with your target audience. See what I mean in my latest video tip.
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Speak WITH Your Target Audience
During a recent meeting with a client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.
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Providing Value to the Consumer
No matter what you are doing, you need to be providing value.
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