Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.
Related Posts
Providing Value to the Consumer
No matter what you are doing, you need to be providing value.
Understanding the Value
If you understand "the why" you will be that much more likely to put your heart into the things you are doing.
How a Marketing Plan Will Benefit Your Business
To be successful in marketing you must start with a plan. For example, social media is part of your marketing efforts and would require a strategy that would be included in your overall marketing plan. We all know plans cannot be perfect. How could you possibly account for everything that is going happen in the next 12 months? If you don't plan, you're doomed, and an inaccurate plan is much better than no plan.