Hundreds and thousands of shoppers turn out for Small Business Saturday each year, but why?
You might be wondering, “what even is Small Business Saturday?” Small Business Saturday is a shopping holiday which is meant to increase local and small business awareness and support. Small Business Saturday piggy-backs on the shopping fever that is Black Friday.
So, the question again, how are you spending your Small Business Saturday?
Here are our tips for strategically planning and finding approaches to make the most of the upcoming Small Business Saturday
Collaborate with other Businesses
Given that shoppers are likely to visit several small businesses on this day, it may be helpful for you to collaborate with other businesses in your area to cross-promote.
Get the Word Out Through Social Media
Get the word out early by communicating on Facebook, Twitter, e-mails, on your website and in your store with customers and your community. Your most loyal clients can also help you spread the word.
Take Advantage of Free Marketing Tools
There are so many free resources out there to help small businesses succeed, especially surrounding this holiday. American Express is offering a marketing resources kit with logos, signage, templates for social networks, and more.
Offer Resources to Other Small Businesses
Small Business Saturday is a celebration of small businesses. What can you do to support other small businesses in your community? Increase incentives with special one-day discounts and offers to enhance your relationships with other small businesses in your community.
Create a Customer Base
Small Business Saturday is an excellent opportunity to build a customer base for the long-term. Start new e-mail, social media, or direct e-mail lists from your customers on this day and continue to communicate with local consumers after the event.
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