As we approach our second post-pandemic holiday season, consumer’s spending habits in 2021 have shifted to be markedly more online-focused. However, as many countries are opening up after high vaccination numbers, buyers are also keen on heading into physical stores again.
We are here to guide your brand through this festive season and be prepared for both online and physical purchases with these four holiday marketing trends in 2021.
1. Make Sure Your Online Shop Is On-Point
Brands have had almost two years to ensure that their online stores are as UX-design centric as possible. To utilize consumer’s spending habits in 2021, make sure you have easy to access categories, a thorough search system, and that you promote online-only specials to keep your customers on your website rather than your competition’s.
2. Online Presence Is Vital
Research shows that consumers need to see a product at least 7 times before they will recognize the brand/product and be interested in buying. Make sure your flagship products are highly visible on social media and your website banners in your holiday marketing.
3. Brick And Mortar Stores Will Be More Popular Than Ever
As much of the global north is vaccinated, buyers are heading to physical stores this festive season. If you do have a physical location, be sure to decorate it as invitingly as possible.
4. Most Importantly, Be Ready – Because The Digital Push Is Creating An Online-Buying Christmas Season
This is your reminder that you shouldn’t be doing major updates and that all your seasonal promotions should already be in full swing. Since eCommerce is firmly on the rise, big brands are pushing their seasonal content earlier – and consumers are listening. It’s become popular to do research and buy online: So be ready for an online-buying Christmas season.
Don’t miss out on these seasonal marketing trends in in 2021. Until next time, good luck – and happy holidays!
Related Posts
3 Tips to Heat Up Your Fall Marketing Strategies
As the temperature drops and your blankets and hot chocolate exit hibernation, many company sales take an icy dip. So, it’s time to get your marketing fires burning with some proven sales strategies for success. From adding a bit of pumpkin spice to your website and marketing campaigns to getting into the spirit of spooky season, here are three fall marketing strategies that will keep you and your customers warm.
Fall Promotion Ideas for Social Media
In the last few years, social media has become an effective tool for businesses to remain at the forefront of their customer's minds. That's why your social media marketing strategy needs a little sprucing up as the seasons change! You can take advantage of fall by updating your social media posts and using them to their full potential. Here are some favorite fall promotion ideas you should include in your social media marketing strategy.
3 Tips to Help Your Holiday Marketing Plans
For most businesses, the holiday period is the busiest time of the year. Your customers have worked hard to be able to afford the wonderful products and services you offer. So, beyond refreshing your landing page and boosting brand awareness, you need to plan properly for the influx of sales around the corner. Here are 3 of the best holiday marketing tips to boost sales.