As we approach our second post-pandemic holiday season, consumer’s spending habits in 2021 have shifted to be markedly more online-focused. However, as many countries are opening up after high vaccination numbers, buyers are also keen on heading into physical stores again.
We are here to guide your brand through this festive season and be prepared for both online and physical purchases with these four holiday marketing trends in 2021.
1. Make Sure Your Online Shop Is On-Point
Brands have had almost two years to ensure that their online stores are as UX-design centric as possible. To utilize consumer’s spending habits in 2021, make sure you have easy to access categories, a thorough search system, and that you promote online-only specials to keep your customers on your website rather than your competition’s.
2. Online Presence Is Vital
Research shows that consumers need to see a product at least 7 times before they will recognize the brand/product and be interested in buying. Make sure your flagship products are highly visible on social media and your website banners in your holiday marketing.
3. Brick And Mortar Stores Will Be More Popular Than Ever
As much of the global north is vaccinated, buyers are heading to physical stores this festive season. If you do have a physical location, be sure to decorate it as invitingly as possible.
4. Most Importantly, Be Ready – Because The Digital Push Is Creating An Online-Buying Christmas Season
This is your reminder that you shouldn’t be doing major updates and that all your seasonal promotions should already be in full swing. Since eCommerce is firmly on the rise, big brands are pushing their seasonal content earlier – and consumers are listening. It’s become popular to do research and buy online: So be ready for an online-buying Christmas season.
Don’t miss out on these seasonal marketing trends in in 2021. Until next time, good luck – and happy holidays!
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