As we sadly extinguish the flame of Halloween—like a flickering candle inside a jack-o’-lantern—we set our sights ahead to the looming holidays. These next two months can be a critical time for your business, and with an effective content marketing strategy, you can make sure you get as much out of the holiday season as possible. Our tips for holiday content strategy can help connect you to your audience, drive traffic to your business with blog and social media posts, and ensure that the season is merry and bright in all the right ways.
Holiday Content Marketing Strategy Tips
Don’t Discount Diversity
Christmas may be the first holiday that comes to mind for many between November and December, but an effective content marketing strategy understands that it’s one of many celebrations that take place this time of year. Leverage a content calendar so that you don’t forget to acknowledge holidays like Hanukkah, Kwanzaa, and Bodhi Day. Use inclusive imagery in your blog and social media posts to more accurately reflect your diverse customer base and different forms of celebration. Focusing on general themes like togetherness, compassion, and generosity in your content also ensures that your holiday content marketing will appeal to a broader audience.
Do Discount Your Products and Services
When the holiday shopping season kicks into full swing, most consumers will be looking for ways to spend less and get more for their buck. Leveraging your blog and social media posts to signal-boost special promotions helps provide more incentive for your customers to ensure you’re part of their holiday shopping checklist. Blogs that offer shopping guides or tips for finding the right gifts for the whole family can demonstrate the value proposition of what you sell, and backing that up with a unique coupon code or exclusive sale access encourages readers to act fast and take advantage. Boosting these blog posts on social media and creating posts specifically to highlight deals and discounts helps ensure that holiday shoppers don’t miss out.
Start Early and Start SMART
It doesn’t matter if your Halloween decorations are still up—now is the perfect time to build and roll out your holiday content marketing strategy with themed blog posts and social media campaigns. As you dive in, consider your efforts from years past to see what worked and what didn’t, then use that information to create a plan of action. This will allow you to set SMART goals—objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound—so that you can track your success throughout the holiday season. And if something you roll out in early November isn’t working the way you want, don’t be afraid to try a new initiative in December if it’s realistic to do so.
The holiday season can be stressful all around, but Page One Digital is here to help make holiday content marketing one less thing you have to worry about. We offer SEO and social media services that can help bring customers to your business for holiday shopping, and our Website SEO Audit ensures a more intuitive experience that will keep them coming back in 2024. The holidays are coming, so don’t delay—contact us today!
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