Each season offers distinctive holidays, events, and activities, which means different behavior and preferences for your customers. Marketers need to pay close attention to this behavior in order to realize what strategies to focus on for which season. Here are some of our tips to help you change your marketing strategy along with the seasons.
Reward Your Loyal Customers
Sending gifts or rewards to your loyal customers is one way of connecting across seasons. During the holidays, send them a discount code on your products. During the summer, throw them a customer appreciation party and tell them to invite their friends.
Turn to Social Media
Social media is the easiest platform to turn to for seasonal content creation. Change your profile and cover photos with the changing seasons. Use content that depicts the current season. If it is cold, do not use photos of people sunbathing at the beach!
Prepare don't Procrastinate
You should be creating a strategy well in advance. This gives you time to perfect your approach so that when the season comes you can hit the ground running.
Monitor your Inventory
Inventory is extremely important based on the season. Depending on what you sell, there will be a busy season for you. Ensure you have enough inventory to account for these sales well in advance.
Those are just a few of our tips to help you keep your marketing strategy on point with the seasons. What have you implemented that you’ve found helpful? Let us know in the comments.
Related Posts
4 Hot Tips to Increase Revenue This Summer
Summer is the season of fun, sun, and sales! With warmer weather approaching, it’s time to turn up the heat with a fresh summer marketing campaign. Here are some summer sales tactics and tips to increase revenue and help your business stay hot all season long.
Try These Summer Social Media Posts
Summer is the perfect time of year to create fun, engaging social media posts that build an emotional connection with your brand. Of course, social media doesn't always have to be funny and for laughs, but designing a content plan that sprinkles it in can be an effective way to attract new followers. Here's how to make a splash with fun summer social media posts. Boost your social media marketing by adding these ideas to your content plan.
Tips for Marketing Your Business to Mothers
With Mother’s Day coming up, you are likely thinking about marketing to moms. Mothers can be a powerful ally for a growing business if you know how to reach them. They're busy, they're selective, and they're not afraid to call out a brand that misses the mark. By marketing to mothers with an emphasis on empathy, storytelling, and authenticity, you can start to see results only a mother could love.