Each season offers distinctive holidays, events, and activities, which means different behavior and preferences for your customers. Marketers need to pay close attention to this behavior in order to realize what strategies to focus on for which season. Here are some of our tips to help you change your marketing strategy along with the seasons.
Reward Your Loyal Customers
Sending gifts or rewards to your loyal customers is one way of connecting across seasons. During the holidays, send them a discount code on your products. During the summer, throw them a customer appreciation party and tell them to invite their friends.
Turn to Social Media
Social media is the easiest platform to turn to for seasonal content creation. Change your profile and cover photos with the changing seasons. Use content that depicts the current season. If it is cold, do not use photos of people sunbathing at the beach!
Prepare don't Procrastinate
You should be creating a strategy well in advance. This gives you time to perfect your approach so that when the season comes you can hit the ground running.
Monitor your Inventory
Inventory is extremely important based on the season. Depending on what you sell, there will be a busy season for you. Ensure you have enough inventory to account for these sales well in advance.
Those are just a few of our tips to help you keep your marketing strategy on point with the seasons. What have you implemented that you’ve found helpful? Let us know in the comments.
Related Posts
Tips for Your Back to School Strategy
The back-to-school season spans an eight-week period from early July to late August. However, given the uncertainty going into the 2020-2021 school year, it’s worth reviewing your current strategy to ensure it still makes sense. Here are our tips to refocus your back to school strategy:
Focus on Seasonally Relevant Content
Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Tips to Keep your Business Active During the Summer
Summer is usually a fun time to relax, enjoy the heat and vacation, but for those running their own business it can also mean plenty of work and planning for the rest of the year. With so many distractions and the unavoidable work to keep your business going during the summer, we’re sharing some tips to keep you relaxed and ready for the tasks ahead.