If you want to maximize the effectiveness of your website, one of the best digital marketing hacks to try is building strong landing pages. These tips for better landing pages help you increase conversions, boost time on site, generate leads, and help build the credibility of your business.
What Is a Landing Page?
Landing pages are web pages that are created for specific marketing or advertising campaigns. Users are led to landing pages through links in emails, social media ads, search engine ads, QR codes, and other digital marketing and sales channels. Landing pages should be designed around a singular call to action. These standalone pages exist to increase conversions for a specific campaign. There’s no website navigation involved. They serve one purpose in direct connection to a specific campaign directed at your target audience.
A lot is riding on your landing pages. Use the following tips to increase conversions for your landing pages and boost the effectiveness of your marketing and advertising campaigns.
6 Tips for Better Landing Pages
Make Headlines Short
Landing pages are different than your usual web pages. The content is very focused on the goal of the campaign. Headlines should contain eight words or fewer and make a promise to your target audience. For example, Hate Keyword Research? We Can Help!
In our example, we’ve identified a pain point for our target market and promised that we have the solution.
CTA Above the Fold
The call to action tells your website visitors what to do next. Your initial CTA should be visible when your page loads (above the fold). Use contrasting colors, a simple design, and easy-to-read fonts to grab attention and make the users’ next steps completely clear.
Keep Form Questions to a Minimum
In general, landing pages request information from website visitors. The details can be easily collected through an embedded form. It may be tempting to ask for more information than you need but keep your form questions to a minimum. If you only need an email address for the campaign, then only ask for that. Long forms can feel invasive and cause people to abandon them.
Use Language That Defines Your Customer
Your landing page should directly address what you have to offer, who you are offering it to, and what problem it addresses. Generic messaging won’t cut it on a landing page! Target one specific problem and solution that ties into your marketing or sales campaign per landing page.
Tell Visitors What to Do Next
Too many landing pages make the mistake of using vague calls to action like “next” or “get started.” Your CTA should be a helpful response to the problem you’re solving, such as, “Download your free ebook now” or “Make your appointment today.”
Add Video Where Applicable
Video is a fantastic tool for explaining things, demonstrating product use, conveying information, and so much more. If your landing page would benefit from video, use it!
Add these six tips for landing pages to your toolbox of digital marketing hacks to increase conversions for your marketing or advertising campaigns. If you need help creating effective landing pages, Page One Digital can help. Contact us today for more information!
Related Posts
Top 3 Time-Saving Marketing Tools - Part 2
Regardless of what kind of organization you run, email marketing can help you connect and grow with your audience and convert leads into loyal customers. Email marketing lets you build brand recognition, educate your subscribers, and promote sales and events. With the right tools at your fingertips, you can accomplish all of that – no design or coding experience needed – and you can automate it to save time.
Top 3 Time-Saving Marketing Tools - Part 1
Summer is right around the corner, and a great time to reflect on your business goals for the year. Summer gives you the breathing room to refocus your efforts where there are most needed. That can only happen if you streamline all other aspects of your business. So we want to share marketing tools to help businesses save time on their marketing.
Marketing Tips to Promote Sales
It is simpler than ever for companies to have a presence across a variety of online channels. However, it remains challenging to successfully maintain sales, even for the most seasoned marketing experts.