While the fundamentals of marketing always stay the same – striving to win customers' hearts and turn them into loyal referrers – the tools we use to achieve that goal change every year. Following the turbulent economic landscape of 2020, brands and marketers knew they had to up their game to keep up with the evolving marketing landscape. In 2021 our agency turned to the Google Suite to streamline some of our efforts, and we wanted to highlight our top three discoveries of 2021. Have you been using any of these marketing tools?
Google Jamboard
Google Jamboard is one of our favorite tools to use as a digital team that constantly collaborates. It is the perfect solution for marketers who have a lot of campaigns to run and need a way to plan every nuance involved visually. From strategies to challenges, timelines, resources, budgets, and beyond, Google Jamboard is like a digital whiteboard that allows for collaboration, sharing, mind-mapping, and so much more.
Tables – Beta
Every business needs to do project or task management, especially teams who are working remotely (which continues to be a norm for most workplaces nowadays). Tables help you manage tasks and potentially automate some of them in the process (without coding knowledge required). With this powerful tool, you can explore templates to manage tasks, sales/leads, etc. We have explored it as a Project Management tool while it is in Beta and our team loves it with plans to utilize it further amid 2022.
Google Data Studio
Marketers are hard-wired to use data to inform strategy and make decisions, and with Data Studio, you can consolidate several data sources into interactive dashboards with minimal effort. This is the perfect way to streamline your data analysis and even simplify data views for marketing reports for clients (which is what we use this tool for). Data Studio is a free tool. However, we pair it with SuperMetrics to ramp up our clients' social data visualizations.
What was your favorite marketing tool in 2021? Be sure to let us know in the comment box below. And remember – KP Kreative is here to help you solve your most pressing marketing problems in 2022 and beyond. All you need to do is ask.
Related Posts
Practical Steps to Identify Your Target Audience
Even though you may have created the most innovative product or supreme service, your success is never guaranteed. To tip the scales in your favor, you’ll need to become an expert on reaching your target audience. While many big businesses like to cast a wide net and aim for the masses, it's actually much more effective to identify a more niche, targeted audience. Though it will require more effort up front, in the end, it will be worth it. The more effective your ads are at reaching your audience the better you can maximize your ROI (return on investment).
5 Reasons to Focus on Professional Digital Marketing
Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online. If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.
Lead Generation
Check out some tips and tricks for affordable lead generation for your business.