Forming Habits

Instagram loves to update its algorithm, on a seemingly inconsistent basis and in unpredictable ways. For marketers to continue to reach their target audience, they’ll need to utilize the Instagram algorithm to make sure followers (and potential followers) see their content. Here’s what we know about the most recent Instagram algorithm update.

In this digital world, we are all familiar with the hashtag. Whether it is being used in a caption under a post, a slogan for a promotional campaign, or even as a tagline for a brand. Hashtags have been around since their Twitter debut in 2007, as a tool to group tweets based on specific topics. Today, that definition has exploded, and hashtags are now an irreplaceable marketing tool, used universally to increase engagement, reach new audiences, and ultimately, “beat the system” in a digital world hyper-focused on paid advertising.

If you know KP Kreative, you know Laudy, our Chief Barketing Officer. Not only is Laudy great for keeping things paws-itive, she also helps create unique and engaging content. In honor of National Pet Week, let’s dig in (last corny joke, I promise) to how you can make your pet a part of your marketing strategy.