Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Create Seasonal Content Far in Advance
You’re probably wondering why we are bringing up the holidays in August, but when it comes to seasonal marketing you want to plan early to make the most of your campaigns and use content that depicts the current season. Now is a good time to plan eye-catching promotions that cater to your target audience’s seasonal needs. Offering discounts and special offers to your tried and true customers will also help you connect across the holidays.
Match the Season to your Brand
It’s good to keep in mind that the season shouldn’t take over your brand entirely. Seasonal content gains temporary interest so make sure it fits in naturally with how your business operates. Figure out what your business can offer that’s relevant to that specific time and build seasonal campaigns around it.
Get Creative with Social Media
Social channels can be the easiest way to get creative with your promotions during the holidays. Instagram has finally released new features for their stories such as new fonts, colors, and design capability. Use this to your advantage when creating interactive stories for your viewers. Ask your audience questions, engage, and ask for their opinion on upcoming seasonal products. Your viewers will feel a part of the planning process and appreciate the connection.
Implementing these tips and focusing on your seasonal marketing efforts as early as possible will help keep your business ahead of the curve. Have you implemented something in the past that you’ve found helpful? Let us know in the comments.
Related Posts
Our Tips for Marketing to Dads for Father's Day
With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.
Tapping into the Potential of a Holiday Weekend
What is one of the most-loved activities on any holiday? Shopping! And with that comes an excellent opportunity for you to take a bite out of the marketing apple. This, however, isn’t an invitation to go absolutely bonkers. There are some limitations that can make or break your holiday weekend marketing strategy. So, here are some marketing do’s and don’ts for holiday weekends so you know exactly how to prepare:
Celebrate Mother's Day with Your Marketing
Mother’s Day is just days away and if you haven’t included it in your marketing strategy, there’s still time! Even for businesses not involved in e-commerce, Mother’s Day is a widely celebrated holiday that should be a part of your marketing plan. It’s the perfect holiday to reach the hearts and minds of potential consumers in a world taking an increasingly personalized approach to advertising. Here are our tips to help you get started.