The 4th of July may have come and gone, but we’re still thinking about freedom — and we mean from your marketing troubles! Successful digital marketing efforts take a lot of time, energy, and planning. So why not make things easier on yourself and your team? Here are just a few of our favorite marketing tools.
Canva
Canva provides layouts, fonts, and stock photos at low to no cost. This drag-and-drop design platform allows you to create custom graphics with ease. Canva offers a simple, aesthetically pleasing way to design your own logos, images, graphics, or presentation whatever your team’s needs may be.
Visuals are necessary to keep your audience engaged, and Canva helps without the need for graphic design experience.
Hootsuite
Hootsuite is a powerful, popular social media scheduling tool. It stores your content in a cloud that team members can access at any time for your social media posting needs. It also allows multiple posts to be scheduled at once for multiple platforms.
Hootsuite is easy to use and it can calculate ROI, conversions, and public conversations about your brand or a particular subject matter.
Maintaining a social media presence can take a lot of time, so finding tools that improve your efficiency is key.
MailChimp
MailChimp is an email marketing tool designed to automate and orchestrate campaigns. You can use their templates or create your own. MailChimp is a great option for engaging with your audience and can be used for social advertising, too! No matter how large or small your business is, email marketing should be a part of your overall strategy and MailChimp makes it that much easier.
Digital marketing tools ensure your time (and money) are invested wisely. Let us know your favorites in the comments! Still not sure where to start when it comes to social media marketing? Click here to contact us and connect with one of our experts!
Related Posts
The Importance of Understanding Your Target Audience
Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.
The Importance of Inclusivity in Marketing
With June being Pride Month, we are discussing the importance of inclusivity and diversity within your marketing strategy. Inclusive marketing content can actually affect consumer behavior and encourage engagement with your brand. In fact, according to Kristen Shipley “Research shows that people are more likely to consider or even purchase a product after seeing an ad they think features people in authentic ways. Sixty-four percent of them even report having taken some sort of action after seeing such an ad.” If you are seeking to improve diversity within your workplace, campaigns and ads, it will be a change that pays off. Check out these statistics below from Think with Google to further consider the importance of inclusivity within your brand.
The Importance of Identifying Your Target Audience
Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.