Holiday-themed marketing strategies are firm favorites among consumers for their creativity and the way they get us in the festive mood. Here are some of our favorites.
Advent Calendars
Advent calendars can be found all around the world, from Germany to the USA to Australia. They are popular among both children and adults, seeing as adults also enjoyed them as kids. Why not try putting a digital one on your website filled with discounts and loyalty rewards?
Coco-Cola Is Legendary For Their Holiday Themed Marketing Campaigns Every Year
Coco Cola is famous for their holiday themed caravans. This idea started as an advertisement in 1995, but became a reality in 2001. Now, they’re hugely popular and a lesson in how to do festive marketing without flyers and video ads.
Amazon Shows Us The Value Of Subtle Product Placement
Amazon’s 2020 festive season advertisement only shows someone ordering one small product off Amazon, but it displays how meaningful that product can be when used in a beautifully emotive way. Sometimes, your product doesn’t have to be front and center. It just needs to be part of a story.
Erste Group Bank Reminds Us To Not Lose Product Placement In The Holiday Festivities
In 2018, Erste Group Bank shared an advertisement that captured the hearts and minds of its viewers, but it didn’t make it very clear what the product advertised was. Be subtle like Amazon, but don’t be as invisible as Erste Group Bank with your product placement.
Creative Gift Guides
Last year, 45% of Americans said they wanted holiday gift guides to help them choose the perfect presents. Jingle Jangle, the Netflix musical, partnered with Black Owned to make a memorable gift guide in 2020. You don’t have to partner with a big brand to take a leaf out of their book about how they did it when planning your holiday-themed marketing strategy.
We hope these examples inspired your festive spirit. Best of luck with your holiday-themed marketing strategy!
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Seasonal Marketing Tips
Coming up with relevant marketing content year-round can be tricky if you’re posting as often as you should. This is where seasonal marketing content comes in handy. How can you relate certain holidays to your products/services? Which trending topics are worth chiming in on? There are quick and simple approaches you can take to hit that sweet spike in engagement and boost in sales.
Happy Holidays
Hope everyone is enjoying time off with their loved ones this holiday season!