It’s already June, which means you’ll have to adopt marketing strategies for Father’s Day (coming up on June 20th). There’s a common misconception that men without kids have the same likes and interests as men with kids. This is certainly not the case. The fact is, fatherhood changes quite a lot in a man’s life, making the marketing approach for the modern dad a different ballgame altogether.
Here are 5 tips on marketing to fathers this coming Father’s Day:
1. Get With the Times
An important aspect to understand is that the modern dad is not the same as what was perceived a decade or two ago. Fathers are much more involved than often depicted in the media and don’t like being perceived otherwise. So, make sure you cater to the modern dad who is involved with his family life and knows about parenthood.
2. Recognize Their Devotion to Their Roles
As mentioned before, modern fathers are much more involved than in previous generations. 94% of dads said parenthood makes up a huge part of their identity, so be sure to highlight the importance of fatherhood and how rewarding it is.
3. Reassure Them That They’re Doing a Good Job
The biggest concern for any parent is balancing work and family time. Dads often feel that they’re not spending enough time with their kids, with means your marketing strategies for Father’s Day should highlight the fact that they are doing an excellent job at caring for their kids – both financially and attentively.
4. Stick to Digital and Mobile-Friendly Marketing
Case in point, the internet is the main resource to find the latest, trendiest products. So, your marketing approach for the modern dad would obviously center around platforms and content relevant to what they use most often.
5. Adapt to Changing Purchasing Decisions
Parenthood brings along many behavioral changes in both men and women, one of which is expenditure. Dads are more likely to go for the best products suited for their family, which means you need to consider the value versus cost differentials in your pricing and marketing.
And there you have it. If you’re planning on boosting your sales this coming Father’s Day, be sure to cater specifically to the modern dad.
Related Posts
Creating the Best Fall-Themed Giveaways
Fall is an exciting time of year. Not only is the weather a perfect mix between cool and warm, but you can create awesome fall and Halloween themed giveaways for your customers. With a fool-proof marketing strategy and tools in place, a fall-themed giveaway can help your company achieve its marketing goals.
Frighteningly Fun Marketing Ideas
Halloween is one of my favorite holidays. The ghosts, the goblins, the candy -- what’s not to love? So even though All Hallow’s Eve will be different this year, I can’t help but feel excited. With Halloween just weeks away, there’s no need to wait until October 31st to make the most of spooky season. Check out a few tips to get started with your Halloween marketing.
How to Prep for Fall Marketing Season
Your small business marketing strategy should change with the seasons if you want to continue targeting the right people at the right time. Along with Halloween, Thanksgiving, and beautiful colors, Fall brings countless marketing opportunities for businesses. Here’s how you can use Fall to your advantage when it comes to small business marketing!