SEO Strategies for the Fall Season

As the vibrant colors of fall emerge outside, it’s time for your business to embrace the season. This is the ideal time to enact a fall-specific strategy, and that includes focusing on local SEO, creating fresh content around autumnal keywords, and optimizing your site to ensure a better user experience.

Fall Keyword Strategy

Align your content with the season by integrating fall-themed keywords. Conduct keyword research to determine what relevant, seasonal keywords are popular with your target audience. Remember, for local search engine optimization, restrict your keyword research to your geographical area.

Fall-Themed Keyword Examples

• Raking leaves
• Fall cleanup
• Pumpkin picking
• Fall décor

Use your themed keywords in blog posts, marketing campaigns, and landing pages. Don’t forget to include them in page titles, meta descriptions, and headings.

Create Seasonal Content

Blog posts, articles, and infographics are great ways to share seasonal content on your website. Be sure to include keywords throughout all the types of content you post. And add value by offering something unique, like a special e-book or report that’s fall themed. 

Fall-Themed Content Examples

• An infographic of proper lifting techniques when picking up a pumpkin
• Healthy fall recipes accompanied by images with appropriate alt text
• Halloween safety tip blog post
• A list of what you’re thankful for that relates to your business and customers
• Black Friday or Cyber Monday specials

Your content isn’t only there to attract organic search traffic, it’s also there to provide valuable information to your target audience.

Local SEO

Fall is a fantastic time to leverage local SEO strategies by incorporating location-specific keywords into your content. For example, if the local fall festival is nearby, you can reference it in a blog post by asking festival visitors to stop by your business on the way to or from the event.

While you’re in the local mindset, check to be sure you’re taking advantage of other local SEO opportunities.

What to Optimize for Local SEO

• Name, address, and phone number prominently displayed on your website
• Updated Google Business Profile
• Reviews from your customers
• Google map integration

Fall Website Cleanup

None of your fall content matters if website visitors struggle to view it. A technical SEO analysis will reveal issues such as slow page load speed and poor mobile responsiveness. Make the necessary updates to optimize your website performance, so your target audience can enjoy your seasonal content.

Statistics Related to Site Performance

• Over 58% of website traffic comes from mobile devices
• 53% of visits are abandoned if the mobile site takes more than 3 seconds to load
• 79% of people say they are more likely to revisit and/or share a mobile site that’s easy to use

Ready to Fall Into SEO?

If you need help implementing keyword strategies, creating seasonal content, or optimizing for local search traffic, Page One Digital is here to help. Book a consultation to get a jump on your winter holiday content!