As the vibrant colors of fall emerge outside, it’s time for your business to embrace the season. This is the ideal time to enact a fall-specific strategy, and that includes focusing on local SEO, creating fresh content around autumnal keywords, and optimizing your site to ensure a better user experience.
Fall Keyword Strategy
Align your content with the season by integrating fall-themed keywords. Conduct keyword research to determine what relevant, seasonal keywords are popular with your target audience. Remember, for local search engine optimization, restrict your keyword research to your geographical area.
Fall-Themed Keyword Examples
- Raking leaves
- Fall cleanup
- Pumpkin picking
- Fall décor
Use your themed keywords in blog posts, marketing campaigns, and landing pages. Don’t forget to include them in page titles, meta descriptions, and headings.
Create Seasonal Content
Blog posts, articles, and infographics are great ways to share seasonal content on your website. Be sure to include keywords throughout all the types of content you post. And add value by offering something unique, like a special e-book or report that’s fall themed.
Fall-Themed Content Examples
- An infographic of proper lifting techniques when picking up a pumpkin
- Healthy fall recipes accompanied by images with appropriate alt text
- Halloween safety tip blog post
- A list of what you’re thankful for that relates to your business and customers
- Black Friday or Cyber Monday specials
Your content isn’t only there to attract organic search traffic, it’s also there to provide valuable information to your target audience.
Local SEO
Fall is a fantastic time to leverage local SEO strategies by incorporating location-specific keywords into your content. For example, if the local fall festival is nearby, you can reference it in a blog post by asking festival visitors to stop by your business on the way to or from the event.
While you’re in the local mindset, check to be sure you’re taking advantage of other local SEO opportunities.
What to Optimize for Local SEO
- Name, address, and phone number prominently displayed on your website
- Updated Google Business Profile
- Reviews from your customers
- Google map integration
Fall Website Cleanup
None of your fall content matters if website visitors struggle to view it. A technical SEO analysis will reveal issues such as slow page load speed and poor mobile responsiveness. Make the necessary updates to optimize your website performance, so your target audience can enjoy your seasonal content.
Statistics Related to Site Performance
- Over 58% of website traffic comes from mobile devices
- 53% of visits are abandoned if the mobile site takes more than 3 seconds to load
- 79% of people say they are more likely to revisit and/or share a mobile site that’s easy to use
Ready to Fall Into SEO?
If you need help implementing keyword strategies, creating seasonal content, or optimizing for local search traffic, Page One Digital is here to help. Book a consultation to get a jump on your winter holiday content!
Related Posts
How Can Blogging Boost Your SEO?
You may remember when blogging took off – it was a way for people to post about their lives on the internet. Now it’s become a must for businesses of all sizes to grow their following, gain traffic, and improve visibility in SERPs (search engine result pages). So, what changed? Well, the realization that blogs are a great tool to prove expertise in the industry while simultaneously improving search engine optimization (SEO) was a big help. If you aren’t currently blogging, here’s why it’s important to start.
Using Google Search Console Data to Improve Your Website
Google Search Console is designed to track your website's Google Search performance. From your Google Search Console profile, you can get valuable insights, which means you can see what aspect of your website needs improvement. We recently published Using Google Search Console to Measure SEO part one and part two which covers the top tools and reports that we use within Google Search Console. Today, I want to go over what data to look at and how often you should be doing so.
Using Google Search Console to Measure SEO Part 2
Google Search Console (GSC) is a completely free tool designed to help you improve your website’s Search performance. There are a variety of tools available within GSC. It can seem a bit daunting if you don’t know what to look for. So last week, I shared an overview of the features available within GSC’s Performance Report. Now, I want to dive into some of the more specific reports and tools available within GSC.