In the last few years, social media has become an effective tool for businesses to remain at the forefront of their customer's minds. That's why your social media marketing strategy needs a little sprucing up as the seasons change! You can take advantage of fall by updating your social media posts and using them to their full potential. Here are some favorite fall promotion ideas you should include in your social media marketing strategy.
Fall Promotion Ideas
Fall Social Media Post Contests
During fall, nature displays various colors that are unique to the season. The opportunity can benefit your business in a big way. Promote a contest on Instagram or Facebook and award a prize for the best picture representing the season. Offer a great prize and re-post the winners on your social media accounts. Include categories such as what scarecrow is the best, what landscape is the best, and what autumn activity is the best.
Tips and Tricks for the Holidays
The holiday season starts in the fall, and there is a lot to celebrate. Focusing your social media marketing strategy on ways to help your customers and clients during this time of year is terrific. Halloween ideas can include ideas for parties, costumes, or even alternatives to candy for trick-or-treating. Your Thanksgiving ideas include new recipes, hostess gifts, cooking shortcuts, and decorations. The end of fall is the perfect time to start providing Christmas tips. Providing daily tips via social media will keep your customers looking forward to your advice daily.
Add New Content Like Fall Social Media Posts
Keeping your social media content up-to-date is essential. It is an ideal time of the year to take a comprehensive look at the content on all of your social media accounts. Be sure to keep your social media site's content up-to-date and relevant. The fall season is an excellent time to inform your customers of upcoming sales or tell them where local leaf-changing sites are. The more fresh and exciting your content is, your customers will likely revisit your social media pages.
Cover Photos for Fall
People visiting your Facebook page will see the cover photo first. Ensure it reflects the season and makes a good impression. It is the perfect time of year to show off your creative side with scarecrows and Jack-o'-lanterns on your cover photo. Alternatively, you can use a photograph of a pile of fallen leaves or even an image of an auburn-colored tree. Your customers will be more likely to check your site for new content if you have a seasonal photo. It's a bonus if the cover photo reflects your business somehow.
A social media marketing strategy that is seasonally tailored can reap many benefits in the fall. Utilize this season's opportunities to your advantage. The sooner you start your fall social media posts, the better off your business will be. Contact KP Kreative today to see how we can assist you with your fall promotion ideas.
Related Posts
3 Common Commenters & How to Respond
Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:
Are You Making Yourself Digitally Available?
Are your potential clients able to reach you on the platforms they prefer to use?
Avoid Industry Jargon
On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.