Blog

Expanding Your Organic Reach on Facebook

I've been writing a lot of posts about how to use Facebook for your business lately. I touched on ways to get the Facebook results you want, how to use Facebook ads to your advantage, and even how to review Facebook insights to perfectly target posts to your audience. I wanted to take some time to get into specifics for improving your organic reach on Facebook.

Facebook is not the place for a sales-pitch

Facebook recently changed their algorithm because users were complaining about seeing too many sales-driven posts on their News Feeds. People are not logging into Facebook to purchase anything. They are logging on to connect with their friends and family and at the most to read tips or resourceful articles. As I mentioned briefly, you should consider an 80/20 ratio rule.  80% of your content should be relevant (and valuable) to the reader, while 20% of your content can be sales-driven. Before you ask your audience to purchase something from you, you need to get them to know, like, and trust you by providing them with valuable content.

Only Post Your Best Content

Facebook is filtering your posts based on what it thinks your audience wants to see. So, you need to bring your A-game. See what types of content work best with your audience and post more content like that. Make sure it provides value to your audience!!!

Get Your Staff to Engage!

Facebook is more likely to display your content to more people if it thinks that your content is interesting. So if your staff likes, shares, or comments on your Facebook posts that will help to increase your organic reach. So encourage your staff to engage with your content!

Comment Back & Thank People for Sharing

If you want people to engage with you on your Facebook Page, you need to engage back. If someone comments on your post, reply back. If someone posts something on your page, comment on it! It will drastically improve your Facebook presence.

Post author
Kimberly Portuondo
September 28, 2015
min read
Category:
Explore

Related Posts

Mastering Seasonal Social Media Marketing

Mastering Seasonal Social Media Marketing

Have you prepared a fall social media strategy? Learn how seasonal marketing and social media campaigns can boost your digital presence.

Carley Ray
|
September 19, 2023
READ MORE
Benefits of Scheduling Social Media Posts

Benefits of Scheduling Social Media Posts

Need to maintain your digital presence while on vacation? Discover the benefits of scheduling your social media posts while using scheduling tools.

Carley Ray
|
August 15, 2023
READ MORE
How to Create a Social Media Posting Schedule

How to Create a Social Media Posting Schedule

Boost your performance with a social media posting schedule by finding the best time to post on social media and applying it to your content calendar.

Carley Ray
|
July 18, 2023
READ MORE