Email Marketing Tips

Want to save time and get results? Check out our guide to marketing automation, which can help simplify everything from email to social media.

Email marketing is an extremely effective way to connect with clients and potential clients. While you can spend most of your time crafting witty and click-through friendly subject lines, it is important to focus a bit of time on list hygiene.

Marketing best practices and strategies are constantly evolving. That means we see methods of communicating with clients come and go (we’re looking at you, Google+). One method of communication that’s here to stay that you might not be taking full advantage of is email marketing. Email marketing is going strong — 40% of B2B marketing reports that email newsletters are the most critical components to marketing success and 73% of millennials prefer email communication from businesses. Additionally, 99% of consumers check their email daily, and it is the preferred method to receive updates from brands.Whether you’re a marketing expert or are just getting started on your business’ marketing plan, these statistics can’t be ignored. Here are some of the many benefits of email marketing and why it should be part of your marketing plan.