The best thing about email marketing platforms is how personal you can make your follow ups with your leads. See what I mean in my latest video.
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Getting Started with Email Marketing Part 2: Choosing an Email Marketing Platform
A 2012 study found that 85% of people go online to check email, while only 61% use the internet to check social media. Additionally, a recent survey found that 91% of people use email at least once a day. Furthermore, an Experian survey found that the average return for every $1 spent on email marketing is $44.25, and that 66% of people have made a purchase as a result of an email they have received.
Getting Started With Email Marketing Part 1
Like most marketing techniques, you will find mixed reviews about the effectiveness of Email Marketing. Just like social media, email marketing is only effective for your business when used properly. Email marketing is a great way to promote your website, to interact with your customers, to promote your blogs, to encourage attendees to come to events your sponsoring, etc. Yet, the majority of businesses are still not taking advantage of email marketing. So here is Part 1 of a guide to get you started: