Blog

Do you know what your target audience values most?

There are so many things that factor into an audience strategy, but the #1 focus should be on their value system so that you can speak to what they value in your marketing content. Here's an example of what I mean.

Post author
Kimberly Portuondo
January 23, 2018
min read
Category:
Share this article
Explore

Related Posts

Marketing We Love: The 3 Best Ads From 2021 That Restored Our Faith in Advertising

Marketing We Love: The 3 Best Ads From 2021 That Restored Our Faith in Advertising

We live in a world where the average person is exposed to anywhere between 4,000 and 10,000 ads a day. So, why do we remember some over others? What do the best marketing campaigns in the world have in common, and what makes them so memorable in the minds and hearts of millions? While a lot goes into an award-winning ad, there’s one common thread for memorable advertising – and that’s telling a story that sticks. And so, without further ado, here are the top 3 ads from 2021 that we believe deserve a standing ovation.

Kimberly Portuondo
|
February 8, 2022
READ MORE
The Pros and Cons of Outsourcing Your Marketing Efforts

The Pros and Cons of Outsourcing Your Marketing Efforts

Marketing, particularly in the digital space, is time-consuming and constantly changing. Especially for smaller businesses, it can seem like the best option is to outsource your digital marketing. But what are the pros and cons?

Kimberly Portuondo
|
January 11, 2022
READ MORE
Looking Back at the Top 5 Marketing Trends of 2021

Looking Back at the Top 5 Marketing Trends of 2021

As the year draws to a close, we’re taking a look at the top 5 marketing trends of 2021.

Kimberly Portuondo
|
December 28, 2021
READ MORE