Have you delegated your marketing efforts to one of the younger people in your office because they know how to use Facebook? Social media marketing is more than just technical skills. Here's my advice on what to think about when hiring a social media manager.
Related Posts
Marketing to Travelers
The travel industry has taken a hit amidst the coronavirus pandemic, but it doesn’t mean that people are uninterested in travel. As the world begins to open back up, it will be important to tailor your marketing content to travelers. Here are our tips to market to travelers after COVID-19
How to Be a Marketing Shark
As a Florida native, Shark Week has always been one of my favorite times of the year. Sharks are at the top of their food chain and are born and bred to dominate the deep blue sea. Shark Week got me thinking about how to become a Shark in the marketing world. So here are my thoughts for you:
The Importance of Understanding Your Target Audience
Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.