Defining Your Audience Strategy

When making a marketing plan for the new year, it helps to keep an open mind. A flexible marketing plan can help you respond to opportunities and problems, but it can also create chaos by a lack of brand management. Being too strict can prevent you from responding to an ever-changing market. Here’s what you need to know about fixed and flexible marketing plans.

There are undoubtedly a million things you need to think about for your business operations to run smoothly. Yet, the most important facet we tend to neglect is also focusing on how to reach new clientele! We’re so focused on making sales as efficient as possible, that we forget about the first step of business – getting new clients to notice you in the first place.

The festive season is a confusing time for both businesses and customers. Both ask themselves when the business will close, what the new operating hours will be, and how they should plan their days accordingly.