Defining Your Audience Strategy

User-generated content, or UGC, is any internet content that’s created by a person, not a brand. UGC is usually in the form of a review, testimonial, image, or video. For example, it could be a photo of you enjoying a delicious Thai meal that you upload to Instagram with the restaurant tagged. You’ve just provided the restaurant with some great UGC. If you’re neglecting UGC for your business, you’re missing out on a huge opportunity in your marketing strategy.

While the fundamentals of marketing always stay the same – striving to win customers' hearts and turn them into loyal referrers – the tools we use to achieve that goal change every year. Following the turbulent economic landscape of 2020, brands and marketers knew they had to up their game to keep up with the evolving marketing landscape. In 2021 our agency turned to the Google Suite to streamline some of our efforts, and we wanted to highlight our top three discoveries of 2021. Have you been using any of these marketing tools?

We live in a world where the average person is exposed to anywhere between 4,000 and 10,000 ads a day. So, why do we remember some over others? What do the best marketing campaigns in the world have in common, and what makes them so memorable in the minds and hearts of millions? While a lot goes into an award-winning ad, there’s one common thread for memorable advertising – and that’s telling a story that sticks. And so, without further ado, here are the top 3 ads from 2021 that we believe deserve a standing ovation.