Coming up with timely and relevant content for your target audience can be tough. Here's how I do it:
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Focus on Seasonally Relevant Content
Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Keep Up with Content Marketing
As coronavirus cases continue to increase, you may be scrambling to navigate the pandemic -- both personally and professionally. Everything from concerts to conferences are being canceled and even going to the grocery store has become a huge ordeal. When it comes to your business, it’s time to switch gears and think of alternative outlets to keep moving forward. One way to do that is to keep up with your content marketing.
Create Content that Connects
In our last blog – which you can read here – we gave an introduction to Google’s Core Web Vitals and how their new algorithm affects online businesses. We spoke about the metrics used to evaluate a page’s ability to deliver positive user experiences and the importance of testing your website to see if it complies with Google’s new Core Web Vitals.