Content is arguably a very important part of any marketing strategy. After all, how else are you going to communicate your offers? Once you’ve established a fool-proof marketing strategy and the types of content you want to create, you should spend time figuring out how will you go about publishing that content.
Sure, you have someone to write your content, but planning when to publish the content is the tricky part. For example, if you’re planning a Facebook campaign, you can’t just post stuff at random times because there’s a big chance your audience won’t even see it. That’s where a marketing calendar can come in handy.
What is a Content Marketing Calendar?
Simply put, it’s a strategy of when you’re going to publish your marketing content – also, this is not to be confused with an editorial calendar. That’s right; you need more than one calendar.
Your content calendar can include any marketing content you have, including blogs, posts, emails, videos, etc.
So, here are some tips and tricks for creating a content marketing calendar:
Establish a Publishing Process
Before you get into the specific dates/times, make sure you establish exactly who will be responsible for publishing your content. I recommend that you put a standard or recurring process in place for this in order to scale your efforts.
Use Convenient Platforms
Whether you have a big or small company, make sure to take advantage of tools/platforms that allow several people to access your calendar. At KP Kreative, we use Google Docs/Google Sheets.
Be Specific
Make sure you establish which content will be posted when and to what platform. Be specific and ensure your content titles match the calendar entries. We don’t want to post the wrong offer on the wrong day!
Include a Status and Engagement Update
Once you’ve created the calendar, try to have a “status” process in place indicating when the content was used and how it performed.
That’s it! If this is too complicated or time-consuming for you, contact us and we’ll set up a custom marketing strategy for you!
Related Posts
How to Be a Marketing Shark
Shark week is once again just around the corner, marking another 7-day celebration of these incredible creatures that keep ocean ecosystems in balance and take what they want when they want it. We can learn a lot from these clever kings of the ocean – but you don’t need to be a cold-blooded killer to smash your marketing strategy this shark week. Here’s how.
12 Ways to Add New Content to Your Website
You have a high-quality, gorgeous website for your business. The content is optimized for SEO and reads like a dream. But your website isn’t a one-and-done part of a good content marketing strategy. It’s necessary to consistently add new content to show users—and—Google that your site is relevant and meeting the needs of your online audience.
5 Podcast Marketing Tips for International Podcast Day
Gone are the days where we need to listen to what the local radio station has to offer. Sure, the radio is still there, but podcasts have definitely become a hot topic around the globe. Whether you already have a podcast or you want to promote your podcast that you’ve just launched, here are five easy podcast marketing tips ahead of International Podcast Day: