Your business’s digital presence is vital to attracting and converting new leads. If you’re a new business it can be relatively simple to create a quality digital presence. However, if you’ve been around for a while, chances are you need to clean up your digital presence.
Establishing and cleaning a digital presence can take quite some time, but here are my tips to help you get started:
Clean Up & Make Your Social Media Profiles Consistent
We have already shared our tips for cleaning up your social media profiles. What I will recommend on a high-level is to make sure you have the appropriate Business profiles (i.e. not a personal Facebook account for your business), that they are set up in a way that best suits the platform, and that those are consistently branded across platforms. One other recommendation I have from a security standpoint is to make sure that you have 2-factor authentication turned on for your profiles in order to protect your business accounts from being hacked.
Review Your Google Business Listing
Your Google Business Listing is a profile that you can create that will sometimes show up in Google Search results or Google Maps results. We have shared some tips on how to manage and update your Google Business Listing. So I will keep my recommendations brief! Your Business Listing is a great way to share photos, location information, and client reviews with interested viewers. If you have not created a listing, I recommend you do so! If you see a listing already but you don’t manage it, then you can claim your listing. It is important to take control of your listing so you can update things like your hours or phone number, for example.
Google Your Own Business
I have recently been sharing a lot of SEO advice specifically my tips on how to use Google Search Console. Whether or not you are using this tool, you can just Google your business name to see what pops up in Google Search results. However, these results can differ based on where you are located when making the search so keep in mind that you are not necessarily seeing what everyone might see, but it is at least a start. If you do not like what is popping up for your branded search results, there are likely several steps you can take to improve your Search Presence. Reach out to see what we would recommend specific to your digital presence.
Related Posts
Learn How to Set SMART Marketing Goals
There’s a fine line between being optimistic and being overenthusiastic. If you want to achieve your marketing objectives this year, they need to be realistic. Remember that failing to plan is planning to fail, and studies show that marketers who set goals are far more likely to meet them. So, here’s how to set SMART marketing goals this year, and—better yet—achieve them all!
3 Benefits of Remarketing Every Business Should Know
There are dozens of reasons why the marketing campaigns you put out in the summer didn’t convert into paying customers. Maybe they got distracted when visiting your website, or their finances didn’t allow it. Or maybe they meant to return to your page but forgot your name and couldn’t figure out how to find you again. Here are three reasons you shouldn’t give up hope, and try remarketing your business instead.
How to Utilize Marketing and Email Automation
Worried about your marketing efforts while on vacation? Taking time off is not easy for a business owner or marketing professional. You probably plan to make phone calls, answer emails, and respond to requests during your downtime. KP Kreative believes that running a business successfully requires a bit of rest and relaxation. This is why we've created a list of tips to help you keep your digital marketing campaign afloat!