Are you anticipating a decline in appointments as the holidays approach? You’re not alone—many chiropractic practices see a slowdown from Halloween through New Year’s as patients get caught up in holiday activities and school events. But don’t let it bring you down! Here are five effective chiropractic marketing ideas to include in your holiday marketing strategy that will boost patient traffic this season:
Promote Gift Certificates
The number of people shopping locally during the holidays increases. Gift certificates to your practice make the perfect gift—they are always available and never out of stock. Market them as a thoughtful present for health-conscious loved ones.
Engage with Your Community
Holidays provide an excellent opportunity to strengthen ties within your community. One of our favorite chiropractic marketing ideas for the holidays is partnering with local organizations or sponsoring events such as festivals or charity toy drives. Contact high schools about supporting sports teams or donate gift certificates to fundraising efforts. Your involvement will benefit the community and enhance your visibility among potential new patients.
Launch New Patient and Referral Specials
The simplest holiday marketing idea is using word-of-mouth. Referrals from current patients are easy since your rapport and trust have already been built. So revamp your new patient specials and introduce referral incentives for a festive feel. Organize a monthly raffle to reward your current patients for referring friends and family. Offer enticing prizes like massage gift certificates or local business baskets. Promote the referral program through emails, social media, and staff interactions to maximize participation.
Send Email Reminders
Reinforce the importance of regular care with holiday marketing emails. Provide tips for staying healthy during the festive season and encourage patients to schedule their next appointment. These reminders will keep your practice top-of-mind and help maintain patient commitment to their care plans.
Leverage Social Media and Local Advertising
By using targeted social media ads and local advertising, you can maximize the effectiveness of your holiday marketing strategy. Highlight your holiday specials, community involvement, and patient testimonials to attract attention. Engaging content and promotions can drive more traffic to your practice during this busy time of year.
Plan Your Holiday Marketing Strategy with Page One Digital
Your practice's appointment schedule doesn't need to suffer during the holidays. By implementing these chiropractic marketing ideas, you can keep your appointment book full and your patients engaged. If you need help crafting a tailored holiday marketing strategy, contact us at Page One Digital. Here’s to a thriving holiday season!
Related Posts
5 Tips on Marketing Strategies for Father's Day
It’s already June, which means you’ll have to adopt marketing strategies for Father’s Day (coming up on June 20th). There’s a common misconception that men without kids have the same likes and interests as men with kids. This is certainly not the case. The fact is, fatherhood changes quite a lot in a man’s life, making the marketing approach for the modern dad a different ballgame altogether.
Our Tips for Marketing to Dads for Father's Day
With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.
Tapping into the Potential of a Holiday Weekend
What is one of the most-loved activities on any holiday? Shopping! And with that comes an excellent opportunity for you to take a bite out of the marketing apple. This, however, isn’t an invitation to go absolutely bonkers. There are some limitations that can make or break your holiday weekend marketing strategy. So, here are some marketing do’s and don’ts for holiday weekends so you know exactly how to prepare: