Blog

Chiropractic Advertising Audit Guidelines

Are your chiropractic advertising efforts hitting the mark or missing the target? If you are not sure one way or another, it's time to take a closer look at how your ads are performing. By conducting a thorough audit of your advertising strategies, you can uncover valuable insights that will help boost your practice's visibility and attract more patients. Let's dive into the essential guidelines and best practices that can help you evaluate and optimize your chiropractic advertising performance!

How to Audit Your Chiropractic Advertising Performance

Step 1: Define Advertising Goals & Objectives

Setting clear goals and objectives is the first crucial step in auditing your chiropractic advertising performance. Before diving into an advertising audit, take a moment to reflect on what you aim to achieve through your ad campaigns. For example, are you looking to increase brand awareness or generate more new patients for your practice?

By clearly defining your goals and objectives at the outset, you'll have guidelines to aid in auditing the effectiveness of your campaigns.

Step 2: Set Your Key Performance Indicators (KPIs)

When it comes to auditing your chiropractic advertising performance, determining your Key Performance Indicators (KPIs) is crucial. KPIs are the metrics that help you measure the success of your advertising campaigns and track progress toward your goals.

At a minimum, it is considered best practice to track conversion rates, cost per acquisition, and return on investment. There are several other KPIs that might make sense depending on your goals and the types of campaigns you are running.

Step 3: Analyze Your Advertising Platforms

Once you've defined your goals and identified your KPIs, it's time to delve into the nitty-gritty of analyzing your advertising platforms. Start by reviewing each platform where you run ads, whether it's Google Ads or social media platforms like Facebook and Instagram. Look at the performance data for each platform—click-through rates, conversion rates, cost per acquisition—to see which ones are delivering the best results. You'll want to compare how you stack up against industry benchmark data. This gives you an idea of if you're on track for what is considered typical performance within each platform.

Step 4: Identify Areas for Improvement

After analyzing your advertising platform performance, it's time to identify areas for improvement. Look closely at the data to pinpoint any trends or patterns that may suggest where your campaigns are falling short.

For example, are there specific demographics or locations where your ads are underperforming? Is there a particular message or call to action that isn't resonating with your target audience? Are there specific ad assets where the patient PVA is lower than you'd like?

Don't be afraid to experiment with different ad creatives, targeting options, or even new platforms altogether. Continuous testing and optimization are essential for staying ahead in the competitive landscape of chiropractic advertising.

Chiropractic Advertising Guidelines

As you audit your chiropractic advertising performance, remember that advertising in healthcare comes with a handful of policy and protocol implications. So it is important to make sure your ads are compliant with all guidelines and best practices. We're here to help if you're looking for optimal ROI on your ad campaigns.

Post author
Kimberly Portuondo
August 13, 2024
4
min read
Category:
Share this article
Explore

Related Posts

Find Freedom with Social Media Marketing Tools

Find Freedom with Social Media Marketing Tools

The 4th of July may have come and gone, but we’re still thinking about freedom — and we mean from your marketing troubles! Successful digital marketing efforts take a lot of time, energy, and planning. So why not make things easier on yourself and your team? Here are just a few of our favorite marketing tools.

Madison Flashenburg
|
July 6, 2021
READ MORE
7 Ways To Improve Your Marketing Strategy

7 Ways To Improve Your Marketing Strategy

This June will be KP Kreative’s seventh year in business. A lot has changed in the marketing world over the past seven years, but I’ve found that one thing remains vital – an effective marketing strategy. To celebrate our seventh year, I’ve come up with 7 ways to improve your marketing strategy and flourish in the coming year.

Kimberly Portuondo
|
June 8, 2021
READ MORE
Do's and Don'ts of Event Marketing

Do's and Don'ts of Event Marketing

Successful event marketing requires strategy, consistency, and personalization. No matter what type of event you are marketing for, one thing remains the same — you must create a connection between your brand and your target audience. According to a report done by Aventri, 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. This means to nurture and grow your brand’s community and impact, you need a successful event marketing plan. Here are our recommended dos and don’ts for event marketing.

Jaye Chestnut
|
May 19, 2021
READ MORE