Social Media

On most social media sites the pound sign '#' turns any words that directly follow it into a searchable link. Hashtags allow you to group your content into topics based on keywords.

By now, it is clear how beneficial social media can be toward your marketing efforts. There are plenty of social media management tools out there to help make the job easier, but it can still be overwhelming to manage social media effectively. In addition to a strategy, you need to have to resources to properly execute your social media plan. This is why a social media manager, sometimes called a community manager, is vital to your business. Social media for marketing involves much more than simply posting content. You will most likely need more than one person to properly manage your social media presence. If you do want a role (or roles) like this it, is important to know what to look for in a social media manager. Here are a few things to keep in mind when looking for a social media manager:

When social media is done effectively its importance cannot be argued. In order to use social media effectively you need to be able to focus time and energy on it. Just like every one of your clients requires a different approach, each social media outlet should be used differently and attracts a different type of audience.

When it comes to social media, most of us have heard of Facebook, Twitter, and Pinterest, but thereʼs another popular site called Tumblr. This microblogging site allows you to share text, photos, quotes, music links, and videos as well as blog posts. I've already covered the importance of keeping a blog for your business. So if, for some reason you cannot keep one directly on your website, Tumblr is a great option for you. However, if you can keep one on your website Tumblr is still a great place to share your blog posts. So here is a brief summary on how to get started.

Last week, I explained the importance of using LinkedIn Groups for your business. According to LinkedIn, groups "provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts."

Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.One of the most important strategies in marketing is to establish yourself and your company as an industry expert. LinkedIn has discussion groups for almost any topic you can think of.Let's say you're an insurance agent. You want to establish yourself as an insurance expert.