Social Media

Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:

Are your potential clients able to reach you on the platforms they prefer to use?

On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.

Discover some tactics to sell on social media by watching my latest Facebook Live video.

Think of social media marketing as a workout routine. If you miss a day it can start a ripple effect that derails your whole routine. Social media marketing is the same way and you should focus on consistently posting quality content no matter what

Hey everybody! This week we decided to team up and feature an article from our good friends and fellow marketers over at The Marketing Journey. Since we connected through Instagram, we figured it would be a good idea to share some of their awesome content on the subject. This article comes from Steven Fielding, marketing coach and entrepreneur extraordinaire: