Social Media

Charlie Luck has taken the time to write a guest post specifically for our site. With three decades in sales and experiential marketing that led to his passion for digital marketing, he currently focuses on display and Instagram marketing. Charlie is constantly in search of the next ad or video idea that could go viral and the psychology behind it. Today, he shares his thoughts on LinkedIn marketing.

We all know that social media is a great way to promote your business, but are you using your platforms effectively? Each platform has its own benefits and can reach a specific, desired audience. Currently, Instagram has become the all-in-one app including stories, Instagram live, promotions and much more. Instagram has proved to be beneficial at marketing your business, but growing your audience and brand doesn’t happen overnight. It takes time to build your platform from the ground up, but this week’s blog post will help you get started on how to do just that.

Facebook is now offering messenger bots to automate messages being sent from your Facebook page. While this may seem like a pretty straightforward thing to set up, there are a lot of factors to consider to make it seem like people are actually having a conversation with you and not a bot. So here are 3 tips to help you improve your messenger bot.

Instagram stories are become more and more popular. Instagram is having a huge boom, with the number of users doubling in the last few months, so now is the time to master this platform for your business. We're still experimenting with Instagram Stories and how the art of engaging our viewers with them. That said, I have personally seen the results of this tool, and it can be huge for your business. We're seeing more views on Stories than on standard Instagram posts, and a large number of link clicks from stories as opposed to the bio link. So, here are 3 Instagram story tips based on our experiments:

Instagram has introduced another feature called IGTV! This feature has the ability to upload longer vertical videos to Instagram. IGTV is equivalent to having your own channel and as soon as you click on the icon, videos immediately start playing like on a television. Instagram has introduced so many new features that can help you grow your brand and share more of who you are online. IGTV is a great way to show more of yourself and what your business is all about! Today, I will share a few tips on how to use IGTV to your benefit for your business.

I was recently creating content for a Facebook Business page we manage and noticed a new icon: a green circle that appeared to depict a review score. As soon as I saw this, I started checking some other accounts, and realized this change wasn’t made to all of them...so what was going on?