Branding Tips

Hundreds and thousands of shoppers turn out for Small Business Saturday each year, but why? You might be wondering, “what even is Small Business Saturday?” Small Business Saturday is a shopping holiday which is meant to increase local and small business awareness and support. Small Business Saturday piggy-backs on the shopping fever that is Black Friday.

Thanks to the internet, consumers are much more informed than ever about the products they are purchasing and the brands they are interacting with. This makes corporate responsibility and philanthropy extremely important because it helps to establish trust with your potential customers.

We are excited to dive back into learning more about branded content with guest blogger and Marketing and Content Specialist Estelle Liotard. Last week we covered what branded content is and how you can benefit from it. Now let’s look at how to make a branded content campaign.