Branding Tips

My digital marketing agency, KP Kreative, has been making waves in the industry for the past nine years. We revamped our branding at the three-year mark, and I’m excited to announce a new rebranding and name change to shake things up. We’re shedding our old skin and emerging as Page One Digital, a name that better represents the full-service digital marketing agency and team of marketing experts that we’ve become.

We all know how much more we're capable of when we work as a team, and your marketing strategy should be no exception. If you want to fast-track your road to marketing success in 2022, you need to build a winning crew of team players who all understand their roles and are passionate about their positions. Here are some marketing analogies through the lens of a basketball team to inspire you this year!

In honor of June being Pride Month, we want to talk about how important inclusivity is in your marketing strategy. Did you know that 38% of consumers are more likely to trust brands that do well with showing diversity in their ads? It is important to outline that inclusivity does not simply mean promoting diverse pictures in your feed or sharing educational statistics about the LGBTQ+ community — it means being authentic. The definition of brand authenticity focuses on the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, and motivated by caring and responsibility. Here are our best tips for remaining authentic while promoting inclusivity for your business.