Your social media followers choose to follow you for a reason. However, if you fail to engage them with content that they want to see consistently, you could lose more followers than you gain. To keep your followers loyal, it’s crucial to keep them engaged – and the secret you’ve been searching for lies in your metrics.
1. Track Customer Behavior
Most social media platforms offer tracking and analytics functionality that allows you to predict customer behavior. You can view these metrics to decrypt engagement across your various channels, using this information to make more informed posting decisions based on what they’re doing and what they want to see.
2. Measure Engaged Time
How much time are users spending engaging with a particular piece of content? If you see that people spent more time pouring over last month’s post than last week’s one, then you should be generating more of the former. By posting more of what your audience wants to see, you’ll encourage more engagement, loyalty and – of course – more revenue.
3. Analyze Popular Products/Services
Whether you’re selling products or services online, you can use analytics to determine who’s purchasing the most, how often, and why. Then, once you know what your most popular products are, you can dig deeper to understand what your audience loves about that particular offering – and how you can make it seem more appealing to others too. Discounts? Specials? Scarcity? The possibilities are infinite.
At the end of the day, businesses are nothing without the followers that keep their brand’s heart and soul alive. So will you track, measure, and analyze engagement to make more informed marketing and social posting decisions this year? Let us know in the comment box below, and don’t forget to start a conversation with our team when you’re ready to see the difference KP Kreative can make in your next marketing campaign.
Related Posts
Using Podcasts for Your Marketing
International Podcast Day is the perfect time to start podcasting for your business. Celebrated on September 30th, International Podcast Day is focused on growing the global podcasting community. If you have not used a podcast for your business before, here’s what you need to know.
The Importance of Web & Social Analytics
Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.
Time for an Instagram Audit
Do you ever feel like you are spending a lot of time on Instagram, yet you can’t tell what’s working and what’s not? As is true with other marketing concepts, you need to have a strategy in place, and a good strategy is a flexible one. In order to find out what adjustments you need to make, try an Instagram audit.