Discover How To Secure Customers from Leads That Didn’t Convert Over Summer.
There are dozens of reasons why the marketing campaigns you put out in the summer didn’t convert into paying customers. Maybe they got distracted when visiting your website, or their finances didn’t allow it. Or maybe they meant to return to your page but forgot your name and couldn’t figure out how to find you again. Here are three reasons you shouldn’t give up hope, and try remarketing your business instead.
1. Stay In Front of Your Most Relevant Audience.
If someone has visited your website, they’re already aware of who you are and what they can get from your business. Better yet, if they added an item to their cart and merely failed to checkout, then you already know they’re willing to pay. Retargeting these potential customers will remind them of who you are and all they’re missing out on from not completing their order.
2. Factor-Out the Competition.
Chances are you’ve ensured your business offers better benefits for your customers – despite selling similar products or services as your competitors. One of the benefits of remarketing ads is that your competitors’ customers can become yours in the blink of an eye. With their customers having already searched for specific product keywords, your ads will appear on their browsers and take them to your site. This is leaps and bounds better than what was previously on offer.
3. Maintain Your Marketing Exposure.
Your potential customers are browsing the web and their social platforms each and every day. By remarketing your ads on various socials and similar-to-you sites, you can significantly increase your chances of regaining these visitors while building consumer trust to boost sales.
If you’ve had success with remarketing your business, let us know your results in the comment box below! Ready to secure those leads you couldn’t lock down in the summer? Don’t forget to reach out to KP Kreative to help heat up your conversions come the change of season.
Related Posts
The Pros & Cons of Using Pop-Ups on Your Website
A website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?
Why You Need A Content Calendar For Your Marketing
There are many tools out there to help make marketing easier to manage, but it is still a daunting task. Having a marketing plan to guide you is a help, but it is important to also keep a detailed content-calendar on hand at all times.
KP Kreative's 2018 Marketing Favorites
This year we used a variety of apps and tools to create custom images and social media content. The tools were easy to use, and allowed us to create a seamless design for our clients! We want to pay it forward by sharing our favorite marketing tools so you can try them out for your own business.