Discover How To Secure Customers from Leads That Didn’t Convert Over Summer.
There are dozens of reasons why the marketing campaigns you put out in the summer didn’t convert into paying customers. Maybe they got distracted when visiting your website, or their finances didn’t allow it. Or maybe they meant to return to your page but forgot your name and couldn’t figure out how to find you again. Here are three reasons you shouldn’t give up hope, and try remarketing your business instead.
1. Stay In Front of Your Most Relevant Audience.
If someone has visited your website, they’re already aware of who you are and what they can get from your business. Better yet, if they added an item to their cart and merely failed to checkout, then you already know they’re willing to pay. Retargeting these potential customers will remind them of who you are and all they’re missing out on from not completing their order.
2. Factor-Out the Competition.
Chances are you’ve ensured your business offers better benefits for your customers – despite selling similar products or services as your competitors. One of the benefits of remarketing ads is that your competitors’ customers can become yours in the blink of an eye. With their customers having already searched for specific product keywords, your ads will appear on their browsers and take them to your site. This is leaps and bounds better than what was previously on offer.
3. Maintain Your Marketing Exposure.
Your potential customers are browsing the web and their social platforms each and every day. By remarketing your ads on various socials and similar-to-you sites, you can significantly increase your chances of regaining these visitors while building consumer trust to boost sales.
If you’ve had success with remarketing your business, let us know your results in the comment box below! Ready to secure those leads you couldn’t lock down in the summer? Don’t forget to reach out to KP Kreative to help heat up your conversions come the change of season.
Related Posts
Do's and Don'ts of Event Marketing
Successful event marketing requires strategy, consistency, and personalization. No matter what type of event you are marketing for, one thing remains the same — you must create a connection between your brand and your target audience. According to a report done by Aventri, 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. This means to nurture and grow your brand’s community and impact, you need a successful event marketing plan. Here are our recommended dos and don’ts for event marketing.
Celebrate National Small Business Week
Every year, the U.S. Small Business Administration gives small businesses a turn to be in the limelight with National Small Business Week. This is an excellent opportunity for you to gain more recognition across the nation and grow your business. But how can you make the most of this yearly event?
Why AR Filters are Important for Digital Marketing
If you’re looking to grow your business online, keeping up with the trends, and most importantly, new technology is key in this fast-paced, digital world. The two most important factors for online growth include reach and engagement. Today, we are talking about one of social media’s most important tools for retaining your audience’s attention, AR filters. Augmented Reality filters are computer-generated effects designed to be superimposed on real-life images. Over the past ten years, AR filters have changed the way brands interact with their audience, and here are some of the most important reasons you should include them in your digital marketing strategy: