Marketing best practices and strategies are constantly evolving. That means we see methods of communicating with clients come and go (we’re looking at you, Google+). One method of communication that’s here to stay that you might not be taking full advantage of is email marketing.
Email marketing is going strong — 40% of B2B marketing reports that email newsletters are the most critical components to marketing success and 73% of millennials prefer email communication from businesses. Additionally, 99% of consumers check their email daily, and it is the preferred method to receive updates from brands.
Whether you’re a marketing expert or are just getting started on your business’ marketing plan, these statistics can’t be ignored. Here are some of the many benefits of email marketing and why it should be part of your marketing plan.
Create Personalized Content
Email marketing is a great way to customize campaigns and create targeted content. The personalization can be as small as including the contact’s first name in the email or as big as creating individualized content to segments of your audience so the right emails reach the right customers.
Collect Customer Feedback
Keeping tabs on your customer experience is incredibly valuable if you want continued interaction between your brand and customers. Email marketing can help you do this with tools like customer satisfaction surveys.
Improve Your Sales
Email marketing is an excellent tool that can actually boost your sales.
Email marketing campaigns are completely customizable, so you can feature services or products, encourage customers to come back to your site and purchase an item after abandoning their shopping cart, or deliver special offers. You can even use email marketing to automate part of your sales process, which can further increase sales.
Communicate With Your Audience
We live in a world of instant gratification, so excellent communication with your audience is crucial. When your audience feels like they can easily communicate with your brand, they are more likely to show loyalty.
Think about it — people are appreciative of good emails. Think about a brand you love and the last email you received from them. Did you find it disruptive or did you enjoy checking out the brand’s latest news? If you like the brand, you probably liked the experience of being updated and informed.
Email marketing means you can easily reach a broad audience and communicate with brand ambassadors. Plus, you can remain engaged no matter if it is your busy or slow season.
Generate Traffic To Your Site
When you create great content, how do you share it with your audience? You probably post about it on social media, but you should also send an email! Email marketing campaigns with a call to action send traffic to your site and boost your SEO. You will also keep the door of communication open by sharing updates about your brand.
Email marketing is one of the top ways for marketers to reach their audience while improving sales and customer experience. To learn more about how to make the most of email marketing, click here to contact one of our team members!
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Getting Started With Email Marketing Part 4: Capturing Email Addresses
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