According to statista.com, the 2020 average back-to-school spend per family amounted to approximately USD $800 – and it’s not getting any lower! Of course, 2020 back-to-school spending was less about paperback, and more geared toward at-home learning. This bumped up the expenditure needed for laptops, headphones, and the like.
If you want to cash-in on this year’s shopping, here are six back-to-school marketing tips:
1. Create a SALE!
Yes. Parents are basically handing out their salaries and wondering if the puppy wasn’t after all enough. All jokes aside, parents are spending a ton already, so it could only benefit you if you have the best back-to-school bargains on the block.
2. Post on Social Media
Get those offers out into the parent realm so they can share with all their fellow mommy or daddy clubs! Make sure your paid social marketing is up-to-scratch and that you have striking ads to match.
3. Email It
Email marketing threads are super effective – especially if you have a content plan set-up to market exclusive deals well before the buying season starts. Busy parents don’t want to look for deals; they want an easy way to just get in and get out.
4. Make Your Content Mobile-Friendly
When dad sits on his throne, or mom waits at the doctor’s office, chances are they’re scrolling. Make sure your site is mobile-friendly and ready to scroll through. Parents are likely going to save your link for later!
5. Stay in Touch with the Season
Hoodies, beanies, and backpacks…oh my! If you’re selling things that are not only for back-to-school, but also convenient for fall and winter, then you’re going to be a hot option for parents. They don’t want to shop-hop, so make life easy for them!
6. Utilize Referral (Influencer) Marketing
Influencer marketing is an awesome way to promote products. If the Insta-savvy mom next door recommends it, then it will probably make its way to all the other moms. After all, 68% of customers will buy something if others recommend it!
Get your back-to-school marketing strategies ready, because ‘tis the season!
Related Posts
Using Facebook for Business: The Basics
This past weekend, I was a guest speaker at a conference for chiropractors. I spoke for about 90 minutes on how to use Facebook and Instagram for your business. During (and after) my presentation I received a lot of questions from the group about how to schedule posts, share them, comment on them etc. This is all stuff I would consider basic, but it dawned on me that many people do not know how to do this so I created a demonstration video for the group. However, everything I am showing will apply to you guys as well so I wanted to share it with you.
Using Facebook Insights to Best Engage with your Audience
I've been writing all these blog posts lately explaining how to improve your social media presence, specifically on Facebook. And, coincidentally, I just spoke on one of my client's webinars to show their fanbase how to review Facebook insights to get the most out of their social media. So I pulled my portion of the webinar together into a video clip to share with you guys. You'll probably notice my dog barking in the background throughout...she gets just as fired up about marketing as I do and couldn't seem to help herself :) Hope you enjoy!
6 Social Media Marketing Mistakes To Avoid
Getting started with social media marketing can be pretty overwhelming. There are a few things you can do to help make it easier; however, I've seen a lot of businesses making the same mistakes over and over so I wanted to focus on things to avoid as well. The first mistake is not being active on social media at all, but if you're reading this article I'm going to assume you're getting started or already have some sort of presence. No matter which social media platform you're using there are some universal things you need to stay away from: