Audience Targeting

Have you delegated your marketing efforts to one of the younger people in your office because they know how to use Facebook? Social media marketing is more than just technical skills. Here's my advice on what to think about when hiring a social media manager.

There are so many things that factor into an audience strategy, but the #1 focus should be on their value system so that you can speak to what they value in your marketing content. Here's an example of what I mean.

Taking advantage of audience segmentation will make a significant difference in your marketing efforts. Learn more in my latest video.